Google Ads

You are paying for clicks from people who were never going to buy.

Most underperforming ad accounts are not underperforming because the budget is too small. They are paying for broad keywords that attract browsers, with no negative keywords filtering out the noise, and no way of telling which clicks became customers.

Intent first

Someone searching "how does air conditioning work" and someone searching "ac repair near me open now" are not the same person. Most accounts bid on both. We rebuild around the searches that indicate someone is ready to buy, and actively exclude the rest.

Measuring what matters

Clicks are not the goal and neither are impressions. We set up conversion tracking so you can see which searches produced calls and enquiries, and then move budget toward those.

Then you own it

The account stays in your name. We build it, run it while it stabilises, and hand it over with documentation. If you want us to keep managing it that is a separate conversation, not a condition.

Questions

What budget do I need?

That depends entirely on your market and what a customer is worth to you. We will tell you honestly if your budget is too small to be worth running, rather than take the fee.

Do you take a percentage of ad spend?

No. That model rewards us for spending more of your money. We charge a one-time fee for the build.