Where they started
A well-established air conditioning contractor with a strong word-of-mouth reputation and almost no digital presence. Four Google reviews, no opening hours listed, no primary category set, and no website link on the profile. They were invisible to anyone who did not already know their name.
What we did
Fixed the profile first
Set the primary category correctly, added complete hours including the holiday schedule, wrote a description for humans, and linked the site. This alone took about a day and it was the change that mattered most.
Built a review routine
Set up a simple request that goes out when a job is signed off, with a short link the technician sends from their phone. No incentives, no scripts — just asking at the moment the customer is happiest.
Kept the profile active
A photo and a post cadence the office manager could sustain, which signals to Google that the business is live.
They fixed the listing in a week. The phone started ringing before the new site was even finished.
Operations manager